I understand that, and it's very interesting.
I like the traceability within the poultry industry. You've been working on that for many years. That's something that some of our cattle producers aren't going into as easily, in some ways. But I really appreciate that, and I think the poultry industry has done a great job of it.
John, when you said, “not Canadian cattle, but must be Canadian beef”, would you go a little further on that, please?