One thing that could solve a lot of our problems is education. People do not understand the food industry. They do not understand where their food comes from—the food comes from the supermarket. I've spoken to people in their 60s and in their 40s and in grade three, and I got exactly the same answer. They all thought their food came from the supermarket.
We need a huge campaign out there showing that farmers are important and that it's from them that your food is actually coming.