No, but I've also done work with some colleagues with respect to the oil spill in the gulf, so we actually have a methodology by which you can determine the damages from an oil spill, what we call compensating and equivalent variation measures. This was also the application on the Exxon Valdez oil spill years ago.
There are ways you can get at consumer acceptability, but the trouble is you have to tell me what you're asking the consumers to respond to. You just can't go to consumers and ask, would you buy GMO products? You have to be very specific on, for example, what would a seed company release and what traits would it have before the consumers even ask that question.
I have some colleagues who did some work on Japan versus Canada and some other countries with respect to GMOs. They found, obviously, that with respect to GMOs, Japan is one of the toughest countries to deal with. That is still likely true. I think they could have done much better work, depending upon their budget, to find out exactly how the response was, rather than do the survey work they did. A lot of those surveys are interesting, but I don't rely on many of the results from survey work on acceptability.