To start with, on the development of these different kinds of products, we are already developing those now. There are a number of these products that are already being produced in Canada, and what we all need to recognize is that when you produce outside of the norm—whether it be antibiotic-free, free range, or organic—there is a cost to doing that.
What we've been able to do is to look at and capture that cost at the end of the marketplace. To me, it is critical that you have a program that allows you to capture that, because it is a more expensive product to produce. We have been able to gather that from the marketplace at this present time, and we continue to develop those programs to what consumers need in this country with Canadian chicken.