Right. So how do you start off here?
Just with GM labelling, as you say, there are no credible studies that say that GM foods are any different or less safe than conventionally made food. So that's one thing.
Another key thing on the GM labelling issue is choice. We already have a voluntary GM labelling system, as you know, in Canada, and we have the Canadian Organic Standards. So if you want to buy GM-free, you go to the grocery store or wherever you shop and you can buy that. So there already is the choice aspect.
How would it impact? There will be a huge cost if there's mandatory GM labelling on food products. I've seen figures that between 70% to 80% of packaged foods currently have some percentage of GM ingredients. So there would be a cost along the whole value chain and ultimately to consumers.