There are a number of programs. Our province holds the Foodland Ontario program that has been around forever and primarily started in the fruit and vegetable marketplace and still has the highest recognition for that. Processors who meet the definition for Ontario made are entitled to do that.
As an organization we also have the Homegrown Ontario program, which was started back in early 2004, I believe, with funding from the federal government. In terms of commodity, Ontario has Ontario lamb. Ontario pork has their own branding program. As a company and as a retailer in Ontario, you end up with a case that is all stickered, whereas the Homegrown Ontario branding program was a red barn that indicated it had the Ontario definition for beef, pork, and lamb; they would be different, but that could identify that was Ontario.
There are also a number of branding programs regionally. If you're familiar with Ontario, Prince Edward County is very good for that “Savour Muskoka”. There are a lot of different programs.
Also it leads to, what is the definition of Ontario? There are companies that would prefer to use a Canada brand depending on the markets they're serving. We have federal pork producers that would want to use the Canada pork logo instead of Ontario, again for the markets they're serving.