Our business has certainly changed over the past number of years. There was an event in Ontario that painted the provincial industry with sort of a negative tint. There were federal charges on a provincial plant for what they were doing in their plant. That painted our entire industry with a pretty negative stigma.
We lost a lot of business at that point. My father was doing business with provincially owned government institutions as well as food retail chains. After that, we lost a lot of that. In Ontario we went to a procurement system that didn't help a provincially inspected plant compete very well, which was a very large.... You know, you had to supply every government institution building rather than the...[Technical difficulty--Editor]...that you could locally.
I think certain events have changed our business. What we're seeing is a pendulum swing back now at this point, where provincially inspected plants are actually gaining a foothold in national chain retail stores as well as larger independent retailers, and the government institutions are interested in buying provincially inspected product.
The way we've made inroads in that sector is that we have actually given the purchasing agents for those institutions tours of our facility. We've explained to them that we do have an inspector on site during every animal harvest. We do testing and swabbing in our plants for microbial loads and so on, and for sanitation effectiveness.
So I think we used to do a lot more independent retail and farmer market stuff, but that was because of an event that challenged our entire industry.