That brings me to my next point, about GM labelling.
I'm concerned about legitimate health concerns for somebody who has, let's say, diabetes. If we're doing this for purely marketing reasons, labels don't have all the space in the world. They're very tiny, and somebody with diabetes needs to know how much carbohydrate and sugar they consume. If we're including something for purely marketing reasons, then we're sacrificing something else.
That's where—in my personal view—I don't think the government has a role to play. If it's only for health and safety, government plays a role, but if it's for marketing, don't you believe that the government shouldn't be involved?