Yes, I can comment there.
I don't want to bash what somebody else does. Everybody makes their own decisions based on their way of marketing things, but I feel what I've done with my farm, by going to reduced tillage, burning less fuel, and increasing my production, producing more on the same acres, is very environmentally sustainable. I want to get out there and tell that story. Farm groups are talking more about telling that story to our consumers, both in Canada and abroad.