When it comes to marketing and being local, I definitely think there's some room to work there.
From the cattle industry's perspective, when you're talking to, say, the Ottawa area and the local consumer base, they're going to want the types of products that Canadians enjoy—steaks, roasts, and hamburger—but there are a lot of pieces of the animal that Canadians don't particularly enjoy either. That's why having that balance between having that local market but also having a strong emphasis on export markets and being able to sell each piece, such as cow tongue, for instance, to the buyer willing to pay the most. There definitely needs to be a balance and still a strong export aspect in the food policy.