If I may take that, Mr. Drouin, there's a role, obviously, for government to play, and there's a role for industry to play. Again, from a retail perspective, we have direct interface with the consumer, so we have a role to play in that as well.
Your example is a really good one, in that there's a difference between expiry date and best-before date. Madam Brosseau referred to northern communities. This is particularly important in northern communities, for example, where there may be products that are perfectly safe to consume but that are past their best-before date, which is literally what that means: it's past that certain freshness date but it is perfectly safe to consume. I don't know if public-private partnership is the right term, but there's a role for industry to play, in partnership with government, in order to get that message to Canadians.
If I may, Mr. Drouin, I just want to touch on something that Madam Brosseau said around opportunities for alignment. Right now I believe there are five labelling proposals out there between CFIA and Health Canada. There's front-of-pack labelling. There's the best-before date—we were talking just now about best-before date and expiry date. There's the nutrition facts table. Every time a label needs to be changed, you don't just add something to it. There's a team of experts who sit down, from different companies, marketing, and food safety, and it involves an entire redesign. Imagine doing that for every single product. Our members sell hundreds of thousands of products. An opportunity for alignment would be to make sure that all of these proposals that allow for one product redesign come into force at the same time. These costs do not get absorbed into the system. Every cost that is incurred by industry ultimately gets passed onto Canadian consumers. It would be a real opportunity to do all of these at once.