I'll answer this question. I did a presentation to AFC staff this morning.
The standards development process was voluntary up until 2009, and then our trading partners said we couldn't trade to Japan, the EU, and the U.S. if we didn't actually standardize the definition and get regulated by government. We are standards-incorporated reference in law. This is owned and enforced by the CFIA. This is a government initiative, which is why the industry is saying, we need to work in better partnership because this is your system that we're a part of and we're working on it together. Hopefully you believe in the enforcement of it because it's enforced by the CFIA.