I think that if we all work together to promote the discoverability of Canadian content with a view to providing our communities with the kind of programming they want, we'll be able to achieve something.
Some broadcasters find Canadian content regulations and requirements onerous, but it's important to provide this content to Canadians. All of this could also be managed via the new contributions that online broadcasters will contribute. Thus if a broadcaster is receiving a lot of money for production, it is only to be expected that it will have more demanding obligations.