The confusion out there for the consumers is around safety. I was involved in health governance for many years. I heard a news story last night about 10% of patients in hospital being at risk of having something happen to them negatively. Our health system has people asking if they should go to a hospital. There's a one in 10 chance that something negative is going to happen.
The consumer confusion out there is huge. In our world, in a year, 1.5 million people get killed in cars, yet we get into them every day. There's a lot of confusion out there.
In your industry, are you trying to minimize that confusion for health in the sense of food?