That's a great question.
Again, it's essential. You should all be interested in this as parliamentarians, because people are losing trust in our public institutions. They can't trust the information they get, yet that's the basis on which they make their decisions. This is an increasing concern for the public.
Also, we are seeing—again, Canada is behind—other places doing this. Citizens of other countries can actually have greater trust in the information they're getting from companies.