We should be quite concerned, but the good thing is that we are and the Office of the Privacy Commissioner survey of January 2015 showed that Canadians are not only appropriately concerned but they're actually taking action and will now, more and more, refuse to download apps that are overly intrusive. I think the awareness is now giving rise to action, and that's the way to vote. We vote with our fingers, I suppose in this case. You don't press send. You do not send them their information. You do not download.
We need to be aware of that, and we need to make sure we hold the app developers and the companies to account to minimize the information they seek through the apps, or as you were referring to a moment ago, Mr. Saini, if they do want to collect a lot of information because they want to do business intelligence, because they want to tailor their services to you, then they need to have specific consent for that.