I know that New Brunswick is having a challenge in getting our dentists to sign up. This is something that we'd certainly like to address.
We know that last month Dr. Matthew Moore, former president of the New Brunswick dental association, told CBC that he'd already taken on a lot of the work of answering patient questions.
I think there seems to be a lot of misinformation out there. We're seeing many of our colleagues actually talking down the program, which isn't helping spread the word of what this can actually offer to Canadians across the country.
If you could address the dental association in New Brunswick, what would you tell them? What advice would you give them as far as encouraging their membership to really get on board with this, I think, transformative program?