Thank you.
I think my next question is for Mr. Samis.
I was talking earlier about that panel. Of course, if you are really going to be diligent about that panel in terms of everything you and your family are consuming, it's not easy. I think it takes a really motivated consumer to do that.
I look at your little check symbol. That's certainly an easy mechanism. When you are giving the Health Check, are you looking at many different components? Could you talk briefly about what creates something that justifies a Health Check? What are the different components?