Some of the regulatory options are already in play and are being used. The use of the nutrition labelling regulations is already a lever that is out there, and actually that was completely implemented in 2007. We're still seeing the effects of that. I brought some samples with me of some chocolate products coming from the same types of suppliers, Swiss suppliers. There are products that are available in Canada and products that are available in Switzerland. That's really a notable difference, in that the nutrition facts table clearly is there to inform consumers of the level of trans fat. That's an important tool that is out there.
Another regulatory lever that we use is to define through regulation what we mean by a trans-fat-free product. We needed to come up with that determination as well, and that has also been done since 2007.
We also needed to look at tools that will allow the monitoring of trans fat. We spoke about the monitoring program itself, but the monitoring program involved the development of the methodologies that would allow us to measure the level of trans fat in foods. In fact, it was a Canadian method; a Health Canada scientist developed what we now consider to be the gold standard in measuring trans fats in food. That was also done in 2007-2008.