I do. I want to jump in.
A number of witnesses earlier today said that the CRTC code is voluntary. It's voluntary in name only. There is no licensed broadcaster that will put any beverage or alcohol ad on television or radio without a review stamp by Ad Standards Canada, which applies the CRTC code. That's broadcast advertising.
Most provinces have adopted the CRTC code into their provincial regulations, and apply that to all advertisers within their provinces, including social media. On top of that, we have adopted a voluntary industry code that polices our own members and invites consumers to regulate us by lodging complaints—again, reviewed by an independent, third party expert.