Thank you. I'll start. To be specific, Health Canada helps our work at Canadian Blood Services to the tune of $3.58 million a year. It's not insignificant at all. It's a tremendous support to us. That resource supports a number of different activities. A lot of the work that we do with that money is leading practice development, that is, clinical best-practice guideline development, which is an underpinning of the interprovincial work, and it helps clinicians at the bedside.
We also use that work for data collection and national performance reporting, which as I've explained does help move things along. It depends on whether you're looking at the glass half...one way or the other, as to whether what's left is a lot of money or not. We're grateful for what we are able to spend on national clinician, health professional, and public education. Could we do more if there was more? For sure, we could.
Within Canadian Blood Services, do we do enough cross-promotion of our donation opportunities and requests of Canadians? That's something for us to reflect on, and we do on an ongoing basis. We could probably improve those opportunities ourselves, and if there were further resourcing for more opportunity, we would make use of it.