Again, obviously a policy would have to be developed and the regulations would have to be developed, but, as an example, it's something that we use in front-of-pack labelling. We define what “high in” is for products, and there's a percentage of those nutrients in those products. Again, we want to take a look at it to make sure that whatever those categories might be, they are appropriate for children, because this is focused specifically on children.
Again, it's the advertising, so butter is an example. I'm not sure how many butter advertisements directed specifically at kids there might be, but if there is, for some reason, a product that's captured in that and there's a case to be made for why that should not be included, there are provisions for exemptions.