An example would be where you would have a very small quantity of something. Let's say if you have a type of jam, it might actually be high in natural sugars, but you have only a very small portion of that. You normally don't eat a tub of jam. That might be something.... That's just an example.
The idea is that you would be able to define what the product categories are and what the levels are. Certainly, with nutritional science changing, those also change. As science develops.... If you put something in at the level of the act that says “high in”, what that “high in” is would have to be defined at the level of the act.
This enables us to make regulations to define what those products are for advertising directly to children.
The idea is not to have a whole series of exemptions. The idea is to have categories of foods and then levels of nutrients that this would apply to across the board. An exception would just be an exception. It would be a rare instance where there is something you would have to exclude from the prohibition.