Thank you for the question and thank you for the compliment as well. I hope I can live up to it.
One thing we talk a lot about, especially in small communities, is building right from the start. As Chief McKearney said, it's the education piece.
We have a wonderful program called “The Fire Chiefs Ask” where we try to have messaging go right out to the public, which helps them know what some of the strategies are that they can use. This year we had the privilege of collaborating with Minister Blair on this.
You gave the example of flooding. How do you prepare your home when it's coming to flood season? There are effective and useful strategies that many of us may not be aware of. Getting those out in a way that's culturally appropriate, in the right language and positioned in the right way for the audience is, I think, a very effective strategy.
Thank you for the question.