I think what we're seeing in our industry, interestingly enough, is the manufacturers wanting to go directly to the consumers, to the end users. So if we are not part of that online business, we're going to see the manufacturers leaping over us to actually sell products.
If you look at South Korea, for example, 92% of the diapers are actually sold from the manufacturer to the end user, the family. It's a big, bulky product—something that is shipped directly from the manufacturer to the customer's house. They know exactly what size they want. They know exactly what it is. It's not fancy. It's going directly; it's not going through the retail channels. So that will have an impact.
We're seeing a lot of our manufacturers in Canada doing the same. They want to reach out to the consumer. You're seeing those smart boards where you can go on the phone and go click, click, click, click, and all these wonderful soaps and products are going to show up now at your doorstep.
So if we're not part of this online, we will be skipped completely.