Yes. It's easier than ever to be persuaded. That's actually one of the strategies. It can involve a very personalized approach based on your history and some of your personal data. This is indeed a problem. In the case of children, the issue gives me even greater cause for concern.
This issue not only affects consumers, as you pointed out, but democracies in general. I'm concerned about being locked into bubbles where we receive only information that confirms certain things or that exposes us to less diverse viewpoints. This issue raises a wide range of concerns, which must be taken into account. That's my answer to the first question.
Now, what more can we do? As I was saying, we need to think about this. Consumer protection is also at stake. We could do more work on the provincial component. In a recent study carried out by the Canadian Institute for Advanced Research, millions of tweets were analyzed to find out how people across Canada viewed artificial intelligence. Contrary to what you might think, people sometimes have an extremely positive view of artificial intelligence. However, they're less critical and less aware of what this technology actually does in their lives and of its limits. We often hear about legal issues, for example, but this awareness is in its infancy.
One recommendation in the Quebec innovation council's report is to encourage people to develop a critical mindset and to think about what artificial intelligence is doing, how it can influence us, and how we can create a guide for defending ourselves against it. This must start at an early age.