I think it just underlines the importance of converting our natural resources not only into traditional sources of energy, but also into alternate sources of energy in demand worldwide. We produce much of it. We have to be more aggressive in the way we market it, and that's an obstacle.
When I was minister of international trade—you notice they added the word “diversification”—as Shannon knows, we travelled around the world looking for new markets, and there was a reluctance among Canadian entrepreneurs to get out of their comfort zones: We speak the same language as the Americans; they're comfortable; we've done business with them forever. Business was okay, and people were risk averse. They shouldn't be risk averse; they should embrace the challenge. You say that canola is a good example of that, and I agree with you.