Okay, maybe it's just a bit of a challenge to you. While you're moving ahead by leaps and bounds on the technological side, we need to get the public to catch up so that you can continue to do what you do and so that Canada's resources can be developed.
I might just pose the question to Mr. Whittaker about innovation. You're there to spur innovation. Is there much of an emphasis being placed on the need to make sure that the public knows what's being done here?