Great. No problem.
The first thing is to have a conversation with SDTC. Our organization is one that provides funding to companies. That's usually what gets people interested. But what they really find valuable is not the money; what they really find valuable is actually the support they receive from such programs as our tech adoption or follow-on funding—the coaching.
To get these folks who are coming out of labs, coming out of getting together in their garage and saying, “Hey, we've got a great new technology”, to now become at a tiered level where they can sell product into large companies like Suncor is a lot of work. There's a cultural divide. Getting from the entrepreneurial, where you break all the rules to see if something happens, or if you can make a go of something, into a really well-run organization is an awful lot of work. And that has to happen in a very short period of time. You're talking about a timeframe of 18 months, two years, five years to see these things go.
To do that involves an awful lot of coaching. One thing you can expect by coming to SDTC and to organizations that do the types of things we do is not so much just about the money. It's how do you partner? Who can you introduce me to? What should I be doing at this stage of my company? What are the most important things in order to realize that opportunity?