We could do things differently if we wanted to bring the cost down for consumers. In Canada there seems to be a huge resistance to having any form of protection of consumers and the prices they pay. So if you add value and stimulate the potential of our economy to maximize its value, then you strengthen the entire economy and so it has the same impact in terms of overall health and prosperity as if we had lowered prices. But until we have a value-added policy that protects our economy and does what every other major nation is trying to do for its economy, we will continue to have the minimum benefits from this resource and the maximum costs.
And we haven't even begun to talk about environmental costs.