Part of the challenge when we get into this, the way things are couched and the public discussion around this, and to maximize realizing the benefits, starts I think with public leadership.
I won't expect you to weigh in on a partisan comment, but it's interesting that we have as an example an NDP candidate in the Trinity—Spadina riding, Joe Cressy, who is stepping out and saying these things about oil sands development. It's no wonder we face a challenge in helping people across Canada realize the benefits when the people in charge of, or looking to be in charge of, public policy and looking to lead this nation on this kind of discussion are starting out with rhetoric like that.
How challenging is it for companies like yours to help articulate the benefits that we are realizing, not just the maximization of it, when there's that kind of rhetoric and then just some challenges with the couching of the discussion in general?