It's kind of the chicken and the egg. You need to think for the long term, but to be able to get there you also need to have a cash flow coming in for the short term. In terms of transforming a mill the size of Corner Brook, it's undoable to basically switch one paper machine to innovative products without the market's having been fully developed. You will not have enough cash flow from only one operating unit to support the growth and the marketing of the new product.
It's a difficult situation, but what we're working on with partners such as FPInnovations and others is to try to pilot scale certain novel products so that if the market is there, if the economics are there, then we can more easily develop and deploy at the mill site.