I believe we have to go out and meet the public.
At Birds Canada, we always say that birdwatching has to be accessible to everyone. There are several ways to approach the subject, but ultimately it comes down to reducing barriers to access. So we have to figure out what to do in order to reduce those barriers, particularly at sites managed by the Government of Canada. That can mean a very large number of things, such as offering programming for people who have never done it and have never thought about the idea of becoming scientists, for example.
So there has to be programming offered and it has to be shown that it is not just for experts with 25 years' experience. For people to be able to access these apps or this training, they really need to be made more accessible.