I think one of the things we're hearing from the leadership circle is a desire for more of the awareness. In the space of a couple of months, from an idea to a launch, we were able to get to 35,000 family physicians coast to coast to coast: 4,000 of them in their hands, and the rest got it all by mail. It begins the conversation. At the next conference there will be workshops. At the following conference, we're hoping it will be even more. We're currently working with the College of Family Physicians to create a “best advice” guide.
It doesn't take much. That's family physicians; we would love to be able to replicate that with guidance counsellors in schools, principals, the early childhood education community, occupational therapists, physical therapists, recreation therapists. They all have a role to play in making sure that people either get to the services they need or are in a position to act appropriately when somebody comes to them and is reaching out to them. Whether it's a military member or a veteran or a family member—parent, spouse, child, or sibling—that would be a huge benefit.
If we could have half the success we've had with the family physicians, in terms of giving them some military literacy, with the mental health community, with the faith community, and with all of those people who are there and who won't give up on them, it would be huge.