Agriculture committee  That's pretty interesting.

Agriculture committee  In our book, we actually have a little section on that question. The answer to that is that I really don't know, because the consumer seems, at the moment, to be very confused on this topic. You think that consumers really read labels. In the U.S., most consumers never look at labels.

Agriculture committee  I have one comment. I'll send you some literature on some other work on genomics. Some of my colleagues in Florida have made huge breakthroughs now on genomics for tomatoes, celery, and other crops. It's unbelievable what they do at the present time. There's an example of other crops, not just what you're talking about.

Agriculture committee  I believe there's a huge payoff from getting back to the organizations we had in the nineties. For example, if I had a committee with my colleagues in there--including the people from the U.S., Florida, etc.--I think we could come up with an interesting report or consensus that might have a big payoff on how to move forward.

Agriculture committee  Thanks for inviting me to come. I've been an academic for over 40 years and I've spent my career at the University of California, Berkeley. I am currently at the University of Florida and also at the University of Saskatchewan. I've done extensive work in agricultural technological change, including work on hybrid corn and mechanized agriculture, especially mechanization in California.

Agriculture committee  Thank you very much. Do we have to speak into the mikes, or can we speak any way we want to?