You know, we estimate that to raise cattle without using those technologies is probably going to add approximately 20% to the cost of production. So we look at the European market and we figure that, out of each animal, there's probably about 100 kilograms that it makes sense to send to Europe, because our basic principle of how you make money in the cattle industry is being able to sell each piece of the animal to the market that pays the most for it. So if we take those 100 kilograms and they go to Europe, we figure that is worth about $11 per kilogram on a fresh basis.
Our next most valuable market right now is probably Japan, which is getting those high-value cuts at about $6 a kilogram. So if you just do some simple math, probably over-simplified, an extra $5 times 100 kilograms equals an extra $500 a head. That, in and of itself, is in excess of the extra 20% cost of production on those cattle.
The other thing that's interesting is that we already know that, yes, there's a growing domestic market for that sort of beef, for consumers who are willing to pay for it. We know that there are other countries like Russia and China that are putting trade restrictions—unjustified, we feel—on these growth hormones, but we're not philosophical about it. If they're willing to pay for the meat, we'll produce it. So if we have these animals and are sending 100 kilograms of them to Europe, this same beef would be eligible for these other markets, and in that way it would be quite complementary.