There are a couple of things I can share for consideration of the committee.
We have a whole stream around cloud economics, so understanding how you build and then how you optimize that over time is a process for most organizations. When an organization starts to migrate workloads to the cloud, and that could be our cloud or other clouds, you generally see the initial stages of that really spiking in cost. This is because as organizations are building, they're using more services, they're accessing professional services to support that, and learning as they go, and you see a stark climb in the beginning of those efforts.
Then as customers become more sophisticated about their use of services, we see a process of optimization. The trend is that customers become more sophisticated at how to use those services. We work very closely with customers to try to reduce their costs, so it's part of what we do. In addition to that, our company has reduced costs over 130 times since we launched our business in 2006.
We're always trying to find those efficiencies within what we do, but we're also working with customers to find those as well.
Nick, maybe you can talk a little bit about some of the specifics in the work that you do around that.